Basic Informations
C.V
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Amal Mohamed Kamel Mourad
Contact:
Summary:
Highly motivated and results-oriented graduate with a Master's degree in Educational Administration from Beni-Suef University. Proven experience as a Teaching Assistant and active involvement in entrepreneurship and youth development initiatives. Possesses strong communication, research, and organizational skills, coupled with a passion for education and a commitment to continuous learning. Seeking opportunities to contribute to the advancement of education through practical applications of theoretical knowledge and innovative solutions.
Education:
- Master of Education (Educational Administration), Beni-Suef University (October 2024)
- Grade: Excellent with a recommendation to exchange the message with relevant universities and research centers and print it at the university’s expense.
- Bachelor of Science and Education, Faculty of Education, Beni-Suef University (2019)
- Major: Education
- Grade: Excellent with Honors
- Professional Diploma in Education, Faculty of Education, Beni-Suef University (2021)
- Special Diploma in Education, Faculty of Education, Beni-Suef University (2022)
Experience:
- Teaching Assistant, Department of Comparative Education and Educational Administration, Beni-Suef University (Present)
- Assist with course delivery, student supervision, and research activities.
- Contribute to the development and implementation of innovative teaching methods.
Projects and Initiatives:
- Member of the Entrepreneurship Camp Team, Beni-Suef University (2021)
- Participated in the development of a business plan for a sustainable project.
- Member of the Youth for Development Initiative Team, Beni-Suef University (in cooperation with the Ministry of Planning) (2022)
- Contributed to community outreach programs promoting youth empowerment and development.
Training and Certifications:
- Digital Transformation Courses (7), Information Technology Training Center, Beni Suef University
- Academic English Language Testing Certificate, Languages and Translation Center, Beni-Suef University (January 28, 2024)
- Human Development Courses (5), Human Resources Development Center, Beni-Suef University (July 31, 2024)
- Courses included: Examination Systems and Student Evaluation, Research Team Management, Integrity, Transparency and Anti-Corruption, Time and Meeting Management, and Organizing Scientific Conferences.
Skills:
- Language Proficiency: Arabic (Native), English (Proficient)
- Technical Skills: Microsoft Office Suite, Google Workspace, SPSS, AMOS
- Soft Skills: Communication, Teamwork, Problem-solving, Leadership, Time Management, Organization
Awards and Recognition:
- Excellent Academic Performance (Bachelor's and Master's degrees)
- Participation in various projects and initiatives (Entrepreneurship Camp, Youth for Development Initiative)
Personal Details:
- Date of Birth: January 18, 1997
- National ID: 29701182201127
- Marital Status: Single
Master Title
A Structural Model for Improving Organizational Reputation at Beni-Suef University in the Light of Organizational DNA Approach
Master Abstract
Beni-Suef University
Faculty of Education
Department of Comparative Education
and Educational Administration
A Structural Model for Improving Organizational Reputation at Beni-Suef University in the Light of Organizational DNA Approach
A Thesis Submitted to Obtain
Master's Degree in Education
(Educational Administration)
Prepared by
Amal Mohamed Kamel Mourad
"A Demonstrator in the department of Comparative Education
and Educational Administration"
Supervised by
Prof. Dr prof. Dr
Osama Mahmoud Korany Ahmed Mohamed Ghanem
Professor of Comparative Education Emeritus Professor of
and Education Administration Educational Administration
and Dean of Faculty of Education , Faculty of Education,
Beni-Suef University Beni-Suef University
1446 AH - 2024 AD
Summary of the Research
Introduction:
In the 21st century, universities strive to acquire intangible assets such as a strong public image and organizational reputation. Organizational reputation represents the prominence and widespread recognition an institution enjoys among its stakeholders, signifying its superiority over competitors in providing high-quality services. Enhancing a university's organizational reputation attracts top talent, investors, and fosters sustainability, ultimately benefiting all stakeholders. The organizational DNA approach can help institutions, particularly universities, achieve this distinction. This approach centers on four key components: decision-making rights, information, motivators, and organizational structure. By focusing on these elements, universities can identify their strengths and weaknesses, cultivate a unique identity, and project a favorable public image, ultimately bolstering their organizational reputation.
Problem of the Research:
Despite ongoing efforts to achieve prominence among other universities, Beni-Suef University faces challenges in certain dimensions of its organizational reputation, resulting in a weaker overall reputation. Modifying the university's organizational DNA can foster a distinct organizational structure, strengthen its identity, and improve its public image, ultimately contributing to a positive shift in its reputation.
Therefore, the research question is:
How can a structural model be designed to improve the organizational reputation of Beni-Suef University, taking into account the organizational DNA approach?
Sub-questions:
1) What are the theoretical foundations of organizational reputation and organizational DNA in contemporary academic literature?
2) What insights emerge from a documentary analysis of Beni-Suef University's organizational reputation and organizational DNA?
3) What is the current state of Beni-Suef University's organizational reputation and organizational DNA, and what are the potential improvements based on the organizational DNA approach?
4) What is the relationship and impact of organizational DNA on the organizational reputation of Beni-Suef University?
5) What is the proposed structural model to improve the organizational reputation of Beni-Suef University, utilizing the organizational DNA approach?
Objectives of the Research:
The research seeks to achieve the following objectives:
1) Identify the theoretical foundations of organizational reputation and organizational DNA in contemporary academic literature.
2) Conduct a documentary analysis and evaluation of the current state of Beni-Suef University's organizational reputation and organizational DNA.
3) Identify the reality of improving the organizational reputation of Beni Suef University in light of the organizational DNA approach.
4) Establish the relationship between organizational DNA and the organizational reputation of Beni-Suef University.
5) Determine the relationship between the components of organizational DNA and the dimensions of organizational reputation at Beni-Suef University.
6) Analyze the impact of organizational DNA on the organizational reputation of Beni-Suef University.
7) Analyze the impact of organizational DNA components on the dimensions of organizational reputation at Beni-Suef University.
8) Develop a proposed structural model to improve the organizational reputation of Beni-Suef University, utilizing the organizational DNA approach.
Significance of the Research:
Theoretical Significance: This research contributes to the understanding of the organizational DNA concept, its objectives, importance, components, and application to various institution, As well as the term organizational reputation, its importance, dimensions and measures.
Practical Significance: This study offers a Providing a proposed structural model between organizational DNA and organizational reputation of Beni-Suef University, through which the university is assisted in raising the level of educational, research and community services, providing a suitable work environment for faculty members that helps them innovate, developing practices for academic leaders, developing Beni-Suef University’s position in global rankings, and benefiting from the outputs of scientific research in solving community problems through the use of the organizational DNA approach.
Methodology and Techniques of the Research:
The research employs a descriptive approach, collecting, classifying, processing, and analyzing data to understand the nature of organizational reputation, its dimensions, and measurement tools. The study also delves into the concept of organizational DNA, including its components, importance, and application to various organizations. The research examines the reality of organizational DNA at the university and utilizes structural equation modeling to analyze the influence between variables. Data were collected through a questionnaire.
Community and Sample of the Research:
The research community includes academic leaders (university president, vice-president, deans, vice-deans, department heads) and faculty members across Beni-Suef University's 32 colleges and institutes, encompassing approximately 3047 members (excluding support staff). A random sample of 432 academic leaders and faculty members from 17 colleges representing the university's five sectors was selected for the study.
Limitations of the Research:
The limitations of the research are as follows:
1) Objective Limits: The research focuses on two primary variables: organizational DNA (independent variable) with its four components (decision-making rights, information, motivators, organizational structure) and organizational reputation (dependent variable) with its dimensions (quality of service, academic leadership, creativity, emotional appeal, social responsibility).
2) Time Limits: Data collection for the field study occurred between December 15, 2023, and March 14, 2024.
Assumptions of the Research:
The research examines the relationship and influence between organizational DNA and the organizational reputation of Beni-Suef University, based on the following hypotheses:
• H1: There is a statistically significant positive relationship between organizational DNA and the organizational reputation of Beni-Suef University.
• H2: There is a positive and statistically significant effect of organizational DNA on the organizational reputation of Beni-Suef University.
Procedures of the Research:
The current research proceeds according to the following steps:
1) First Step: Establish the general framework for the research, including the introduction, research problem, importance, objectives, methodology, tools, sample, terminology, previous studies, research hypotheses, and proposed structural models.
2) Second Step: Explore the theoretical foundations of organizational reputation and organizational DNA in contemporary academic literature.
3) Third Step: Conduct a documentary analysis of Beni-Suef University's organizational reputation and organizational DNA.
4) Fourth Step: Analyze the current state of Beni-Suef University's organizational reputation, organizational DNA, and potential improvements based on the organizational DNA approach.
5) Fifth Step: Examine the relationship and impact of organizational DNA on the organizational reputation of Beni-Suef University.
6) Sixth Step: Develop a proposed structural model to improve the organizational reputation of Beni-Suef University, utilizing the organizational DNA approach.
Findings of the Research:
Despite Beni-Suef University's efforts to enhance its organizational reputation, it faces challenges across its five key dimensions. The university's organizational DNA, in its four components, also shows weaknesses. The research, through its hypotheses, validates a positive and statistically significant relationship between organizational DNA and the university's organizational reputation. The study also reveals a positive and statistically significant impact of organizational DNA on various aspects of the university's reputation, including quality of service, creativity, emotional appeal, academic leadership, social responsibility, and decision-making rights. The proposed structural model, aligned with the components of organizational DNA, is validated based on these findings.
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